Example Client · 20 Mar 2026
From scattered posting to a system that runs itself
How a Gold Coast services business moved from ad-hoc weekend marketing to consistent monthly output, with the owner only approving — never producing.
Placeholder case study. Replace with the real engagement once delivered. The frontmatter format above is the contract — keep it intact.
The situation
The owner had been doing all the marketing themselves. Inconsistent — three posts one week, nothing for a month. The next agency quote came in at six figures a year and didn't fit the business.
What we built
- A monthly content calendar tied to seasonal demand
- AI drafting flowing into a strategist review queue
- A reporting layer that surfaced what worked and dropped what didn't
What changed
- 12+ pieces of content per month, on schedule
- Owner approval time: ~30 minutes per week
- Inbound enquiries trended up by month three
The system runs without the owner being in it every week. That was the goal.